Bella Machina Privacy Policy

At Bella Machina, located in the heart of Florence, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect your data when you visit our website, interact with our services, or purchase one of our exquisite Italian automobiles.

Information We Collect

We collect various types of information to provide and improve our services. This includes:

• Personal Information: This may include your name, address, email address, phone number, date of birth, driver's license information, and financial details when you inquire about financing or purchase a vehicle. For example, when you fill out a contact form on our website or apply for financing, we collect this information.
• Vehicle Information: If you are selling or trading in a vehicle, we collect information about the vehicle, such as its VIN, make, model, year, mileage, and condition.
• Website Usage Data: We collect information about your interactions with our website, including your IP address, browser type, operating system, referring URLs, pages visited, and the dates/times of your visits. We use cookies and similar technologies to collect this information (see our Cookies Policy for more details).
• Marketing Data: We may collect information related to your marketing preferences and responses to our marketing campaigns.
• Communications: We retain copies of your communications with us, including emails, phone calls, and chat logs, to improve customer service and for training purposes.
• Geolocation Data: With your consent, we may collect your device's location to provide location-based services, such as finding the nearest service center or showcasing available vehicles nearby.

How We Use Your Information

We use the collected information for various purposes, including:

• Providing Services: To process your inquiries, fulfill your requests, schedule test drives, and facilitate vehicle purchases.
• Personalization: To personalize your experience on our website and tailor our communications to your interests.
• Marketing: To send you promotional materials, newsletters, and information about new vehicles, special offers, and events. You can opt-out of these communications at any time by following the unsubscribe instructions in our emails.
• Customer Support: To provide customer support, resolve issues, and respond to your questions and feedback.
• Improving Our Services: To analyze website usage data, conduct research, and improve the functionality and content of our website and services.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes. This includes complying with tax regulations in Italy, as well as GDPR guidelines for our European customers.
• Security: To protect against fraud, unauthorized access, and other security threats.

Data Sharing and Disclosure

We may share your information with the following categories of recipients:

• Service Providers: We share information with third-party service providers who assist us in providing our services, such as payment processors, website hosting providers, marketing agencies, and customer support providers. We ensure these providers adhere to strict data protection standards.
• Financial Institutions: If you apply for financing, we share your information with financial institutions to process your application.
• Manufacturers: We may share your information with the manufacturers of the vehicles you are interested in (e.g., Ferrari, Lamborghini) for warranty registration, safety recalls, and other legitimate purposes.
• Legal Authorities: We may disclose your information to legal authorities if required by law or legal process, or if we believe it is necessary to protect our rights or the rights of others. For example, we might need to share information with the Polizia di Stato in case of a legal investigation.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.

Data Security

We implement reasonable security measures to protect your information from unauthorized access, use, or disclosure. These measures include:

• Encryption: We use encryption to protect sensitive data transmitted online.
• Access Controls: We restrict access to your personal information to authorized personnel only.
• Regular Security Assessments: We conduct regular security assessments and audits to identify and address potential vulnerabilities.
• Employee Training: We provide regular training to our employees on data protection best practices.
• Physical Security: Our physical premises are secured with appropriate measures to prevent unauthorized access.

Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. For example, we retain financial transaction data for the period required by Italian tax law. After this period, we securely delete or anonymize your data.

Your Rights

You have certain rights regarding your personal information, including:

• Access: You have the right to access the personal information we hold about you.
• Correction: You have the right to correct any inaccurate or incomplete information we hold about you.
• Deletion: You have the right to request the deletion of your personal information, subject to certain exceptions.
• Objection: You have the right to object to the processing of your personal information for certain purposes, such as direct marketing.
• Restriction: You have the right to restrict the processing of your personal information in certain circumstances.
• Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller.

To exercise these rights, please contact us at privacy@bellamachinaflorence.com or by mail at: Bella Machina, Via Tornabuoni 5, 50123 Florence, Italy. We will respond to your request within the timeframes required by applicable law.

Children's Privacy

Our website and services are not directed to children under the age of 16, and we do not knowingly collect personal information from children. If you believe that we have inadvertently collected personal information from a child, please contact us immediately, and we will take steps to delete the information.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on our website and update the "Last Updated" date below. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Bella Machina
Via Tornabuoni 5
50123 Florence, Italy
Email: privacy@bellamachinaflorence.com
Phone: +39 887 800 552

Last Updated: October 26, 2023